But the truth is, a sales letter is essential. Why? Here’s a quick an-
swer: When people went to the site and then clicked “order,” they
were suddenly faced with the price of the e-book: $97. Most people
aborted right then and there.
A good sales letter will preparethe reader for the price, and then
give it in a soft, convincing way. That’s why you need a sales letter.
It does the persuading. A “no sales letter” site means no sales.
My point here is this: Copy is important, but it’s not themost
important element of your results matrix. You need a terrific offer,
and a list or traffic that wants that offer. Writing copy after that
should be a snap.
Remember:List/Traffic+ Offer+ Copy= Success!
(Check http://www.StampedeSecret.com to see what sales letter
we finally used.)
Now don’t think you can make sales without Hypnotic Writing
either. The following case study will prove what I mean.
What’s More Important than Copy?