Graphic Design & Printing Technology

Graphic Design & Printing Technology

Unit - 4

Packaging....................................................................................

Introduction
Packaging is a branch of printing industry which includes the production of
hand made card boxes, machine made cartons manufacturing or flexible bags
and craft paper bags, polythene and plastic bags, collapsible tubes for tooth
pastes and balms, tin containers for powders and similar materials. The main
purpose of packaging is protection of the contents. Packaging plays an important
role in advertising. Packaging basically involves wrapping, strapping, or boxing
of different products for delivery to the customer. This is highly specialised
branch of printing profession which requires special equipments and highly
skilled technicians. In this unit, you’ll learn about the functions of packaging,
different materials used in the packaging industry, different types of cartons,
packaging dies and the scope of packaging industry.
Learning Outcomes
Thelearner:

• understands and defines the importance of packaging


• understands the fundamentals of packaging design


• lists out the different materials used in the packaging industry


• classifies cartons based on its style and construct a packaging die

Functions of packaging

Packaging is the technology of enclosing or protecting products for distribution,
storage, sale, and use. Packaging also refers to the process of designing,
evaluating, and producing packages. It is a coordinated system of preparing
goods for transport, warehousing, logistics, sale, and end use. Most products
have some form of packaging.
Package may be defined as ‘all products made of any materials of any nature
to be used for the containment, protection, handling, delivery and preservation
of goods from the producer to the user or consumer’.
Major functions of packaging are:

1. To protect a product from contamination by micro organisms, air, mois-
   ture and toxins:- The product must be protected against the climate in-
   cluding high temperatures, humidity, light and gases in the air. It must
   also be protected against micro organisms, chemicals, soil, and insects.


2. To keep the products together, to contain it so that it does not spill :-
   Some shapes can not be easily packaged, for example certain vegetables.
   They may fit into cans. Some products such as fruit juice and sausages