Reference Book
need to be contained in packages that hold them together and are sealed
to prevent spillage and loss.
3) To identify the product:- Packaging is the main way products are adver-
tised and identified. The customers usually recognize the product using
package. Package, through its colour scheme and logo helps the cus-
tomer to identify the product.
4) Protection during transport and ease of transport:- Package should be
designed to make it easy to transport, move and shift. The product must
be protected against being dropped, crushed and vibration it suffers dur-
ing transport. Unusually shaped packages can lead to space being wasted
and this can be costly. A regular shaped package such as cuboid which
can be stacked without wasting too much space between each package.
This means more packages can be transported in a container or lorry.
5) Stacking and storage:- In supermarkets and shops it must be possible to
stack packages so that space is not wasted on the shelves. The packaging
must be designed in such a way that all important information can be seen
by a potential buyer, especially the product name. The shape and the
form of the package determines how efficiently they can be stacked or
stored.
6) Printed information:- Information that is useful to customers and compa-
nies such as supermarkets is printed on packages. This includes the ingre-
dients, ‘sell by date’, price, special offers, manufacturer’s address, prod-
uct title, bar code and more.Packaging design
Packaging design reveals much about the cultural values of the market. Since
packaging design exists primarily in market places, where people with varied
cultural backgrounds and values come together, they must grab the consumer’s
attention immediately. This is achieved by employing the visuals and design
elements that attract the target consumer.
Packaging design objectives are framed around the relevant marketing
background and strategic objectives for a brand. The marketer or manufacturer
provides specific, detailed information and points exactly to measurable roles
for packaging design.Materials for packaging
Metals - Aluminium and tin are the most commonly used metals in packaging
Aluminium:-Aluminium is appropriate for packaging foods (canned
foods). For drinks such as soft drinks and beers, aluminium is often used.