Marketing Your Event on the Internet 75- Newsletters and Articles.One of the most important
tools available for establishing credibility is the use of
articles you have personally written. Submission of
those articles to targeted newsletters and ezines is
quite effective. Once you have enough material, you
can even start your own newsletter. - Media Releases.Many editors of both online and off-
line publications prefer to receive press releases via
e-mail. As with all other forums, it is necessary to as-
certain that the editor does indeed want releases via
e-mail. - Moderating/Guest Moderating.Most really useful
e-mail lists and newsgroups are moderated, meaning
there is a person who is responsible for keeping the
group on track, preventing the wrong type of mes-
sages from appearing on the list. You can start your
own moderated group, or you can volunteer to “guest-
moderate” a group you are comfortable handling. - Contests.You can use e-mail to announce, run, and
promote a contest. Again, be sure to check the forum
policy on contests before posting any kind of an-
nouncement to that forum. - Research.E-mail is a powerful research tool. It is
very easy to send requests for information via e-mail. - Organization.E-mail can keep you organized and
productive. Through the use of filters (mechanisms in
your e-mail program that automatically sort your mail
for you) and a set of masters (e-mail messages already
written that you can send in response to frequently
asked questions or commonly requested information),
you will find that you can handle hundreds of e-mail
transactions in just a few hours a day. - Personal E-mail.It is through your personal corre-
spondence that you will intimately get to know peo-
ple, and they you. It is not only possible to “read”
people via e-mail (and therefore get to know, like, and
trust them), but is almost impossible not to be able to
do so, as long as you are aware of personality styles.
SOURCE:Adapted from Nancy Roebke, http://www.profnet.org.