great opportunity to connect with those people over the
phone, and many of them turned into long-term clients.
This is a much better alternative to offering them a cash
rebate; though that is something I may still do from time to
time. You may also want to create a short informational
audio or a short report as a bonus, making sure to include
your affiliate links and a link back to one of your optin
pages or blog.
Products, courses, and trainings that sell for more than five
hundred dollars deserve their own category, I believe,
because of the financial commitment someone must make
when they decide to purchase. When I promote one of
these, I am using advanced strategies that I will discuss in
greater detail later on in this book, namely my 3 x 3 x 3 ™
and my 10 x 10 x 10 ™ techniques. Suffice it to say that you
must spend more time and make more effort to be
successful at this level, but it can be done even when you
are just starting out.
Be careful about writing the story for your prospects and
clients. In the beginning I was reluctant to promote
anything over five hundred dollars, because I believed that
my list simply could not afford to spend that kind of
money. One day someone wrote to me to say that they had
just purchased a two thousand dollar program from
someone we both knew of online, and to ask my opinion of
something additional they were offering. I realized right
then that it was not up to me to determine how much