Basics Design: Design Thinking

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Title: Basic Design-Thinking
Client: QPL Size: 160mmx230mm

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Client: Gas Safe
Design:The Team
Design thinking: An active
yellow triangle conveys
dependability and avoids
confusion for those working
with gas

Gas Safe
Pictured are research boards and early design investigations for a rebrand of the
UK gas safety body, Gas Safe Register (which replaced the CORGI gas register
in April 2009). Investigations around safety signage eventually led to this use of
shape and colour, resulting in a logo of high visibility, presence and authority.
Note that Bauhaus artists Wassily Kandinsky believed a yellow triangle to be the
most dynamic colour/shape combination (see page 121).

Design Thinking

Thinking in shapes

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