Basics Design: Design Thinking

Design Thinking

Thinking in colour

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Gossard

The design of this Spring/Summer 2009 catalogue for lingerie designer, Gossard,

uses a flexible grid layout and bold flat colours to provide a contrast to the pink

cover. Inside, the clichéd pink colour that is so commonly used in similar lingerie

promotions, surprisingly disappears. Meanwhile, the dream-like mood of Jo

Metson-Scott’s photography helps to shift the expectations of the brand and

appeal to the fashion-conscious market.

Client: Gossard

Design:Studio Output

Design thinking: Bold colours

counter the lingerie-pink cliché

to shift brand expectations

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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