Basics Design: Design Thinking

Thinking in colour

Magenta

Red

Cyan

Yellow

Blue Green

The colour wheel

The colour wheel can be used by a designer to make colour selections. There

are myriad colours available but designers often stick to a limited colour palette

that they are familiar with. Designers can use the colour wheel to inform colour

scheme selections and try new combinations.

The wheel is the colour spectrum displayed as a circle in order to visually explain

colour theory, the scientific body of knowledge about light. The wheel features

the subtractive primary colours – cyan, magenta and yellow (these are used in

printing); the secondary colours – red, green and blue (produced from any two

primary colours used in equal proportions) and the tertiary colours, which have

equal mixtures or strengths of a primary colour and the adjacent secondary

colour on the colour wheel.

Compatible colour selections

Monochrome:any single colour.

Complementary or contrasting:colours that face each other.

Split complementary colours:two colours adjacent to the complement of

the principal colour.

Mutual complements:a triad of equidistant colours and the complementary

colour of one of them.

Analogous colours:two colours on either side of a chosen colour (any three

consecutive colour segments).

Triad colours:any three equidistant colours.

Near complement:the colour adjacent to the complement of the

principal colour.

Double complements:two adjacent colours and their two complements.

Design Thinking

Refinement

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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