Basics Design: Design Thinking

Client:E. Tautz

Design:Moving Brands

Design thinking: Use of

complementary and

split complementary

colour selections

E. Tautz

Pictured is a brand identity for E. Tautz, a luxury, ready-to-wear menswear brand that

seeks to appeal to an increasingly broad yet discerning customer. E. Tautz, with a

history as a military outfitter, is a separate, stand-alone brand from its Savile Row

parent Norton & Sons and needed to thrive on its own merit, while expressing the

story of ‘a wardrobe for a life less ordinary’. Moving Brands created a clean and

modern feel by creating a lockup between the monogram and wordmark, expressed

in a carefully chosen colour palette of muted natural blacks, greys and copper with a

very rich, bright mustard yellow.

Design Thinking

Thinking in colour

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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DALIMHE-DTP^1

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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