Basics Design: Design Thinking

Finishing

Design Thinking

Implementation

Finishing

The materials used to produce a design

can be finished in a number of different

ways, and this is the third element of

implementation thinking.

While this step applies mainly to print finishing, digital design also has finishing

aspects, which may include effects such as animations, sounds, introduction

screens and delivery mechanisms.

Techniques to consider

Finishing thinking includes the consideration of various print finishing processes

including folding, die cutting, foil blocking, varnishing, embossing, debossing

among a whole range of other possibilities, such as those identified on the

following spread.

The wide range of print finishing techniques available give a designer many

options and a lot of flexibility to add elements that help the design attract

attention, stand out from other pieces, and communicate a message more

effectively or precisely.

Although there are a wide range of finishing techniques available, any that are

chosen must be accretive to the aims of the design and must support or enhance

the message that is to be communicated. The additional cost that design

finishing techniques add to a print job must also be considered and budgeted for

at the start of the design process.

Print finishing elements should have been considered during the ideation stage,

or possibly during the prototyping stage, but they should never be added on after

a design has been selected and printed.

D&AD (facing page)

This invitation for the D&AD awards achieves an understated and stylish

appearance through the creative use of print finishing, with a black foil block

on a matt black stock.

MY U

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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DALIMHE-DTP^1

Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

black text

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