Basics Design: Design Thinking

Design Thinking

Glossary

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Adaptability

The ability for a design to be used

in a variety of different formats,

media and locations.

Adaptation

The modification of an original

design to suit another purpose.

Appropriation

The incorporation of an element or

motif from another design in a

piece of work.

Barriers

Rules, laws and other conditions

that present obstacles or

impediments to the potential

success of a design. Barriers

include technical standards and

the purchasing and distribution

power of key competitors.

Brainstorming

A creative group approach to

developing ideas and originating

solutions during the ideate stage

of the design process.

Brand

A symbol, mark, word or phrase

that identifies and differentiates a

product, service or organisation

from its competitors.

Brief

The client’s requirements for a

design job. The brief contains a

specific goal that is to be met by

the design.

1 / Magazines and books

Spend some time flicking through

consumer magazines to get rapid

exposure to a wealth of contemporary

information, styles, ideas, colours and

buzz words. Coffee table books provide a

window into art and design styles,

travel, objects and subject matters that

can inspire.

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1 2 3 4 5 6 7 8 9 10 OK While every effort has been taken to carry out instruction to customers satisfactionNO RESPONSIBILITY liability will be accepted for errorsCUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE

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Title: Basic Design-Thinking

Client: QPL Size: 160mmx230mm

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