Basics Design: Design Thinking

(Ben Green) #1

Design Thinking


Glossary


Glossary


Character profiles
Written and graphic information
that creates a mental model that
defines a particular group of
people. Character profiles can be
augmented with visual clues to
construct an image of the life led
by a fictional representative
member of the group.
Cognition
Understanding, knowing or
interpretation based on what has
been perceived, learned or
reasoned.

Colour wheel
A spectrum formed into a circle,
providing a means for selecting
complementary colour schemes.
Continuity
The maintenance of specific
design traits through different
design jobs.
Denotation
The literal and primary meaning of
an image or graphic.

Design legs
The ability of a design to be able
to evolve, change, adapt, and
work in different ways and in
different settings.
Design process
Seven steps (define, research,
ideate, prototype, select,
implement and learn) through
which a design job progresses
from start to completion.

2 / Objects


Collections of objects, toys and trinkets


provide mental stimulation and a ready


ability to compare the production,


composition and design of a group of


similar things.


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Title: Basic Design-Thinking
Client: QPL Size: 160mmx230mm

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