Appendix A: Sample Press Release........
Appendix B: Follow-Up Press Release......
Appendix C: On-Hold Script for
Glamour Event.....................
Appendix D: Letter to Models...........
Appendix E: On-Location Checklist.......
Appendix F: Vendors and Suppliers........Index..............................Ellie Vayo Photography, Inc. was
founded over thirty years ago in Men-
tor, OH. Since then, the company has
grown to be one of the largest, most
successful portrait studios in the
country. Ellie currently operates two
full-service studios, and she employs
eleven employees. Her studios employ
graphic artists, and there are also four
full-time photographers and licensed
makeup artists on staff.
Ellie’s spacious studios are located
in Mentor, OH, and Solon, OH. Eachstudio utilizes state-of-the-art digital
technology and offers a wide variety
of eclectic, traditional, and artistic
backgrounds. Both studios feature ex-
pansive, park-like outdoor photogra-
phy areas. Ellie also maintains a
satellite office Miami, FL, which spe-
cializes in on-location photography.
Ellie and her staff have won nu-
merous awards for both photography
and marketing from such prestigious
organizations as Professional Photog-
raphers of America (PPA) and Senior
Photographers International (SPI). In
the past several years, Ellie has lec-
tured throughout the country at many
major state conventions and seminars
as part of the Fuji Talent Team. She is
also an accomplished author whose
articles on senior portraiture have
been featured in several professional
photographers’ magazines including
Rangefinder, Studio Photography &
Design, Lens,andProfessional Pho-
tographer.She is also the author of
The Art and Business of High School
SeniorPortraitPhotography,available
from Amherst Media.Outstanding photography and ag-
gressive marketing have helped Ellie
Vayo Photography become a leader in
the fine portrait industry. The studio
continues to grow and become more
successful by maintaining the same
objectives it had when it first opened:- Do the best job possible.
- Give the best quality possible.
- Give the best customer service in
the area. - Give as much back to the
community as possible.
Ellie holds a Master of Photography
and Craftsman degree, is PPA certi-
fied, and holds an Ohio CPP designa-
tion. She has won numerous photo-
graphic print exhibit awards, includ-
ing the J. Anthony Bull Award for the
most outstanding portrait in Ohio.
Five of her images have been Loan
Collection prints and have been pub-
lished in PPA’s prestigious Loan Col-
lection book.About the Author.
Photo by Cindy Wiseman.6 ELLIE VAYO’S GUIDE TO BOUDOIR PHOTOGRAPHY