- Producers, managers, agents, etc.
- Press kit
- Press releases
- Interview procedures
- Live show development
- What will you do?
- Props/ Special equipment (if/as needed)
- Playing benefits to gain recognition
- Merchandise
- Live show sales
- Website sales
- Other outlets
- Budget
- Marketing Calendar
Keeping Up Momentum
In wrapping up branding, marketing and planning, try to put as many of your marketing
activities on autopilot as possible. If you’ve planned well and work your plan, you’ll get
busy. The tough thing for any small business owner is maintaining their marketing mo-
mentum when they’re at their busiest. Yet, that’s exactly when they need to keep things
up to ensure they they’ll stay busy. What often happens, is that a small business owner, a
musician for example, puts a plan into action and starts to see positive results. Gig and