You might consider using the “Notes” section to write your thoughts about shows, music
you’re writing or recording and such. Tapping into the Networked Blogs app can bring
your blog posts into Facebook. That’s handy to help build your blog’s readership.
One of the most important aspects of a Facebook Page is to make it personal. You not
only want to reach out to your fans, but also have them reach out to you and feel as
though they know you, personally. Sure, you’ll post updates about your music, but also
post items that are of interest to you beyond music. Doing so can go a long toward ce-
menting those fan relationships.
Use your Facebook Page to give your fans a backstage pass, of sorts. One of the great
features of Facebook is its mobile connectivity. As your getting ready to play a show,
send a few updates from your phone to your Page about what you’re doing to prepare for
the performance, how excited you and your band mates feel about playing the venue and
what’s happening backstage. This gives your fans, many of who are probably in the audi-
ence, some insight into you and the show, but also lifts the curtain, so to speak, and
brings you closer to your fans. It’s a simple thing, but can be very effective.
Reach out to other bands, performers and music industry folks via Facebook. These
can be bands and artists you’ve worked or performed with along the way or just acts that
you admire, where you’re the fan. This is a great way to help increase the number of Page
“likes.”
Don’t forget to use the various third-party apps that are available for use with your
Facebook Page. BandPage, ReverbNation and Damntheradio, bring in elements such as
music players, events listings, merchandise sales tools, “like” gates and email list