builders. “Like gating,” by the way, is forcing a Facebook user who has not already liked
your Page to like it before they can see content on a particular custom Facebook tab.
Finally, remember it’s not all about you. Engage your fans by asking their opinions,
pose questions and making them feel special. Get them involved. As mentioned in the
previous chapter, people want to feel that they’re special and part of a group. So, as with
email marketing, create special offers, deals and exclusive Facebook content.
Twitter
Having a Facebook Page is a good start, but there’s still much to do. Twitter is your next
step. Like Facebook, it can’t be ignored if for no other reason than sheer numbers. Your
fans are on Twitter and you need to meet them on their turf.
Before you start tweeting, give consideration to how your band or personal brand
should be perceived. If you’re a solo performer, that’s pretty straight-forward. If you have
a band, will you tweet under the band’s name or will the individual members manage
their own accounts?
As mentioned, domain names are becoming tougher to secure. It’s the same with
Twitter. Be prepared to settle for something that’s perhaps less than ideal. For example,
solo musician, Eric Knight, a reasonably common name, uses eric_knight. Similarly,
Tower of Power uses TOP, although I don’t know if that’s by design or not, but Towerof-
Power is owned by someone else.
Twitter has a name search function that will simply tell you if they handle you type in
when you set up your account is already taken. You might also try other services such as