Tweets should carry upcoming performance dates and locations, the occasional mer-
chandise offer specifically for your followers, conversations with your fans and others in
the music industry. It’s also a good idea to get a bit personal. What are you working on in
terms of songs or CDs? What are the band members up to? How did a performance go?
Links to helpful information about technique, equipment and such are often overlooked,
but can be very valuable to your fans who are also musicians.
Here’s a little story about the power of Twitter. Although he’s a graphic designer and
not a musician (nobody’s perfect), my friend, Calvin Lee, is a Twitter master. Here’s his
story.
Cal says, “I started back in June of 2008. I heard a buzz about Twitter from my
friends, how cool it was. I finally gave it a try. Initially, I didn’t really like it at all. I didn’t
want to know what you were doing; like shopping or watching a tv program. A couple of
weeks into it, I stopped using Twitter. It wasn’t for me.
Months later, I felt the pressure from my friends to give Twitter another shot. I tried
another strategy. I started following designers. I retweeted their articles, shared informa-
tion and tried to be helpful. That did it! I was hooked since then.”
Since that time, Cal has become a major influencer on Twitter with a following of just
under 80,000 at the time of this writing. No doubt he’ll be closing in on 100,000 by the
time you read this. He’s seen as a celebrity in many circles. He added, “Twitter and social
media really gets your name out there. The results of social media has gotten me every-
thing from recognition at conferences to VIP treatment; complimentary products and ser-
vices; round trip airline tickets; hotel suites and movie tickets to name a few.