It’s gotten me more work and PR than all of the other traditional ways of promoting
yourself, such as advertising. Twitter is a combination of word of mouth, building rela-
tionships and trust all at once.”
The amazing thing about Cal is that he did it without the aid of any Twitter automa-
tion tools. There are several tools to automate and schedule tweets. Many integrate with
other social media, as well. I confess. I’m guilty of this. I use HootSuite. It lets me set up
my tweets with link shortening, if needed, to keep within the 140-character limit. I can
write one tweet and then shoot it out to Facebook, LinkedIn, RSS and various other out-
lets. Handy? You bet. But, it’s a bad idea to automate everything. You start sounding ro-
botic. That might be fine for Styx’s Mr. Roboto, but not you. It’s best to use the automa-
tion tools, but also intermingle live tweets, links, discussions and so on. This way you
still come off as being human and personal.
In the end, Twitter is one of those things you simply need to play around with to see
what works for you and, more importantly, your followers.
YouTube
As most of you know, YouTube is an outlet to share videos. What you might not know it
that it’s also the most searched site next to its parent company, Google. From their site:
“Founded in February 2005, YouTube allows billions of people to discover, watch
and share originally-created videos. YouTube provides a forum for people to connect, in-
form, and inspire others across the globe and acts as a distribution platform for original
content creators and advertisers large and small.”