Strategic Planning in the Small Business

Unit 2

TP 2-2

INTERNAL ANALYSIS

GRID

Strong I Slight I Slight Strong

Internal Source Weakness Weakness Neutral Strength Strength

FINANCIAL

Overall Performance

Ability to Raise Capital

Working Capital Position

MARKETING

Market Performance

Knowledge

Product

Advertising/Promotion

Price

Distribution

ORGANIZATIONAND

TECHNOLOGY

Location

Production Facilities

Access to Suppliers

Inventory Control

Quality Control

Organization Structure

Rules, Policies, and Procedures

Company Image

HUMAN

Number of Employees

Relevancy of Skills

Morale

Compensation Package

143