Strategic Planning in the Small Business

Key Environmental

Variables

SOCIETAL

ENVIRONMENT

Socio-cultural

TAS

K ENVIRONMENT

Economic

Forces

Forces

Trade Associations

Stockhold

ers

Employees/

Governments

T

IO

Labor

Unions

OR

G

USI

N

ES

S

Suppliers

Customers

Competitors

Political-Legal
Creditors

Communities

Technological

Forces

Special Interest

Groups

Forces