Strategic Planning in the Small Business

Unit 2

HO 2-3

(continued)

7)  List the

major strengths

and weaknesses

of your company

by

functional area

and by SBU of

the business.

Note: Photocopy

this worksheet

and complete

for each function/

SBU.

Check the appropriate

box:

EJ Administration

O3

Business/Finance

El Personnel

or HRM

O Operations

or Manufacturing

o Marketing

& Sales

" Product

Line/Services

(SBU) (Specify)

INTERNAL

ANALYSIS

Strengths

Weaknesses

2.

2.

3.

5,

6.

9.

9.

10.

10.

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