Strategic Planning in the Small Business

Unit 2

HO  2-4 (continued)

DISCUSSION

QUESTIONS

1.

Why is an ETOP important?

2. How do you
   determine if a piece
   of information is relevant

information or just

information?

3. Which
   general environment
   information is most
   relevant

for a

a.

shoe repair store

b. car dealer

c. liquor store

d. computer software

company

e. manufacturer

of tool and

die equipment

4.

For a retail store, what

are the best sources

of information

on the

local economy and

general conditions?

5. How can
   I find information about
   my competitors regard­

ing their

prices, services, profits,

strategy if

a. they

are a publicly held

company

b. they

are a privately held

company

52 Part One
The Analysis Phase

195