Strategic Planning in the Small Business

Unit 2

HO 2-5

Intern, Analysis

Objectives

After reading

this chapter you should

be able to

1. Determine
   which areas of
   a business should be

analyzed

2. Design
   a survey to assess
   the people aspects of a

business

3. Measure strengths and
   weaknesses in a business

4.

Understand the complexities

of an internal analysis

5. Create a company
   profile for
   a business

Stoner, C.R. and Fry, F.L. Strategic Planning
in the Small Business. Copyright 01987, South Western

Publishing Co., Reprinted and translated with the permission of the publisher. Chapter 2.

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