Strategic Planning in the Small Business

Unit 2

HO 2-5

(continued)

Table 2-1
Internal Profile Analysis

lito l Rasoua

__ _ __

FINANCIAL.

_

S"rog

okres

Slight Neutal

YAwawesStog*SreL

Slight

Strng

Overall

Pnrformanc_

Ability

to Raise

Capital

Wbrkng Capital

Posit;on

MARKETING

Market Perfornance

Knowjodge

of Markvts

Product

AdvertUng and

Promotion

Price,____

Distibution

ORGANIZATIONAL

AND TECHNICAL

Location

Production

Facilities

Access to

Suppliers

Inventory Control

Quality

Control

Organization

Structure

Rules,

Policies, and

Procedures

Company

Image

,__

HUMAN

Number of Employees

Relevancy

of Skills

Morale

_

__

Compensation

Packoge

ChapterTwo InternalArwalysis

59

202