Strategic Planning in the Small Business

Unit 2

HO 2-6

Recognizi

tistinctive

Competencie

j

Competitive

Wet 'sses

Objectives

When you

have absorbed

the material

of this chapter

you should know:

1. What

is meant by

distinctive competencies

2. How to

exploit distinctive

competencies

to develop

a strength

into a

distinctive

3. How

competency

4.

The importance

of a sustainable

competency

5. The

difference

between

a weakness

and a

significant

competitive

weakness

Stoner,

C.R. and Fry, F.L.

Strategic Planning

in the Small

Business. Copyright

01987,

South Western

Publishing Co.,

Reprinted and

translated with

the permission of

the publisher. Chapter

3.

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