Strategic Planning in the Small Business

UNIT 4

Title:

WRITE GOAL

STATEMENTS, KEY RESULT

AREAS AND OBJECTIVES

Purpose:

This unit is designed

to help participants define

their primary goals over

the course of the planning

horizon.

Objectives: Upon completion

of this unit, participants will...

" be able to    write goal

statements,

" be able to

define Key Result Areas (KRAs)

for each goal statement,

" be able to    write

measurable and quantifiable

objectives for each KRA.

Materials:

Transparency

1-2 (Reuse) Basic Elements

in the Strategic Management

Process

Transparency 1-3

(Reuse) Definition of Strategy

Formulation

Transparency 1-6 (Reuse)

Describe the Planning Horizon

Transparency

1-14g (Reuse) Strategic

Planning Process -Step 7

Transparency

1 14h (Reuse) Strategic

Planning Process -Step

8

Transparency 4-1

Definition of Goals

Transparency

4-2 Definition of KRAs

Transparency

4-3 Sample

Marketing KRAs

TI Ansparency 4-4

Definition of Objectives

Transparency

4-5 Characteristics

of Good Goals

Transparency 4-6

Example: Goal

Transparency 4-7

Example: KRAs

Transparency 4-8

Example: Objective

Handouts:

Handout 4-1

Benefits of Specific Goals

Handout

4-2 Sample Mission

Statement, Goals, KRAs,

and Objectives

for

a US Small Business

Handout 4-3

Hierarchy of Planning Components

Handout 4-4 Workshect

#4 -Goals, KRAs and

Objectives

305