Strategic Planning in the Small Business

Class Exercise:

Ask each participant to write down his

or her primary goal and the critical issues

(KRAs) that must

be addressed in order to achieve his or

her goal. Give the

participant

10 minutes to do this exercise,

and then ask them to present their goal

statement (read

Notes for Instructors in the end of this

unit).

Assignment:

Complete

Worksheet #4.

Notes

to Instructor:

Whenever possible,

encourage each participant to express

their feelings and to ask

questions.

Make sure

everyone understands the difference

between the terms goals and

objectives. This often

time can be quite confusing to business

owners.

Note

the fact that this concept was introduced

in the management module.

Participants

should review this material.

Estimated Time:

Goals

15 minutes

Key Result Areas

15 minutes

Objectives

20 minutes

Hierarchy

of planning components

10 minutes

Exercise

45 minutes

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