Strategic Planning in the Small Business

Unit

4

Content

Process

For each

goal statement the planning

team Put

up TP 4-2: Definition

of KRAs.

will identify the key

result areas (KRAs)

that

must be developed

in order to accom­

plish each goal.

In turn

each KRA is stated as

a measurable Put

up TP 4-3: Sample

Marketing KRAs.

and

quantifiable objective.

Put up TP

1-19h: Strategic Planning

Process -

Step 8.

Note: Stress the need

for making measur-

Put up TP 4-4:

Definition of Objectives.

able and quantifiable.

Hand

out a reading on benefits

of specific

Below I have

illustrated this procedure

goals (HO

4-1) and point out

Table 1

utilizing

DEC as an example.

"Characteristics

of Good

Goals" (TP 4-5).

Note:

They are called goals

but really

objectives.

(Review

Mission Statement)

DEC Mission Statement:

Data

Enhancement Corporation

provides in-

Read statement aloud

for class review.

formation processing

and data conversion

services to retail

department store chains,

health providers,

financial institutions,

marketing

research firms,

and state and

federal government as

well as other busi­

nesses throughout

the United States.

Goal:

GI: To accomplish
our mission,
we be­

lieve people

are the key to our

suc­

cess. Accordingly,

DEC dedicates

itself to the

goal of creating a stable,

growth-oriented,

and positive work

environment

for its valued

Put up TP 4-5: Example

Goal.

employees.

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