Strategic Planning in the Small Business

Unit

4

Content

Process

Key

Result Area:

(Sample)

Note: In reality there

are several KRAs

related

to this goal.

KRA 1:

Job Analysis

Objective:

G1-01

Complete a thorough job analysis

for Put up TP

4-6: Example KRAs.

each position

by 12/31/91

Give another

example, i.e. Imaginary

Corporation.

Review hierarchy of planning

components

Put up 4-7: Example Objective.

Handout

Imaginary - Sample

mission

Ask each participant to

write down his or

statement, goals, KRAs,

and objectives

her primary goal and

the critical issues

(HO 4-2).

(KRAs)

that must be addressed

in order to

achieve the goal.
Handout and review hierarchy
of planning

components

(HO 4-3).

Step 1:

At the conclusion of Unit

3 indi­

cate each participant

will be

asked

to describe his or her

pri­

mary

goal during Unit 4.

En­

courage

them to think about

their

goais

prior to class.

Step 2:

Do the lecture on goals

and

KRAs prior to

conducting the

exercise.

Stress the fact that the

KRAs

will often come f'rom

the

issues

that were prioritized

in the

SWOT analysis.

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