Strategic Planning in the Small Business

Unit 4

HO 4-2

Imaginary Corporation

Goals, KRAs and Objectives

3/11/91

Goals, KRAs and Objectives

In order to accomplish its mission,

Imaginary has adopted the following goals:

GI: Develop a national "public

sector" production and distribution network which maximizes

profitability of Imaginary

while growing at a controlled and manageable rate. Imaginary

seeks a 15 percent ROI in 1991, 20 percent ROI iii

1992 an d ')percent ROI in 1993.

G2: Create 250

full-time jobs for people with disabilities or who are

incarcerated by

December 31, 1993.

G3: Ensure the long terni administrative and financial

stability of Imaginary.

For each goal, Imaginary has identified the following Key

Result Areas (KRAs) which are the

focus of the plan.

GI: Develop

a national "public sector" production and distribution network

which maximizes

profitability of Imaginary

while growing at a controlled and manageable rate. Imaginary

seeks a 15 percent

ROI in 1991, 20 percent ROI in 1992, and a 25 percent

ROI in 1993.

KRA 1: Availability

of growth capital

KRA 2: Adequate sales foik,%

KRA 3: Market penetration

KRA 4: Market development

KRA 5: Timely payment of commissions

by Inopak

KRA 6: Timely payment to Inopak of commissions

by the rehabilitation

facility or correctional industry

program.

G2: Create 250 full-time jobs for people with
disabilities or who are incarcerated by

December 31, 1993.

KRA 1: National recognition

for this unique public/private partnership

KRA 2: Promote established relationships

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