Strategic Planning in the Small Business

Unit

4

HO 4-2 (Continued)

G3: Ensure the long-term

administrative and financial

stability of Imaginary.

KRA

1: Buy/sell agreement

between shareholders

KRA

2: Adequate management

team

KRA 3:

Timely financial reporting

In order to address each
KRA, Imaginary has established
the following measurable
and

quantifiable
objectives.

GI: Develop a national
"public sector" production
and distribution network which
maximizes

profitability of Imaginary

while growing at a controlled

and manageable rate. Imaginary

seeks a 15 percent

ROI in 1991, 20 percent

ROI in 1992, and a 25 percent

ROI in 1993.

KRA 1:

Availability of growth capital

GI-01 Obtain a

$50,000 line of credit to enhance

availability of working

capital by April 15, 1991.

KRA

2: Adequate sales force

G1-2:

Hire a full time sales manager

and recruit a sales agent

in at least

four states by July

1, 1991 with a total of

eight states by

December 31, 1991.

KRA 3: Market penetration

G1-03:

Increase total sales

in existing states by 15

percent in 1991, 17

percent in 1992, and 20 percent

in 1993.

KRA

4: Market development

G1-04 Recruit two new

states to the program each

year from 1991-1993.

KRA 5: Timely

payment of commissions

by Inopak

G1-05:

Receive all commission

payments within 60 days

of the purchase

order being received by

October 1, 1991.

KRA

6: Timely payment to

Inopak of commissions by

the rehabilitation

facility

or correctional industry program.

G1-06: Inopak

receive all payments within

45 days of orders being shipped

by September 1, 1991.

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