Strategic Planning in the Small Business

Unit 5

Content

Process

A. Overview

of the class

This unit is designed

to help participants

prepare specific

strategies and action plans

for

achieving each objective prepared

in

Unit

4.

Upon completion

of this unit, participants

will...

*

understand how to prepare strategy

statements.

* be able to apply

criteria for evaluating

strategies.

• be
  able to prepare action plans for each

strategy.

B. Strategies and Action

Plans

Before we continue, let's

review:

" Emphasize three parts of

the strategic Put up TP 3-4:

Strategic Management

management model.

Model.

* In

module 4 we developed goals, KRAs

and objectives.

The next step in the strategy

formulation Put up TP 1-14j:

Strategic Planning Process

process is to develop

strategies.

• Step 9.

To achieve each objective

the planning team Put up TP

5-1: Definition of Strategy.

must spell

out specific strategies for

achieving each objective.

Discuss
strategy criteria
Handout criteria.

Finally,
each strategy has an Action Plan
Put up TP 5-2: Definition
of an Action

Coordinator
and a number of tactics which
Plan.

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