Strategic Planning in the Small Business

Unit 6

Content

Process

3. Strategic Direction

This section of the plan should

spell out the

general direction of the firm over the

length

of the planning

horizon and provide a detail­

ed description of how the firm

will achieve

its

overall strategic goals. It should

include

the following:

*   Mission

statement and philosophy

*

Primary goals

• Key result areas for
  meeting each goal

*   Measurable and quantifiable objectives

which address each KRA

*   Strategies for meeting each objective

• Action plans for implementing
  each

strategy

4.

Implementation

This section of the plan

should spell out spe­

cific issues related to implementation

of the

plan. Issues which should

be included in

this section include

the following:

"   Organizational structure

*   Major policies

and procedures required

to successfully

implement your plan

*   Human and

financial resource allocation

5. Evaluation and Control

Here we describe the

process for keeping

the plan up-to-date. Also include

the control

forms that will be used

to monitor the plan.

Ideally, responsibilities
per Action Plan

Coordinator are sorted
and included in the

appendix.

363