86

Chapter

11

You Are Only a Couple of Sentences

Away from Terrific Success in

Your Network Marketing Career

Tom “Big Al” Schreiter

A

t my live workshops, I ask the attendees, “How many of you started
your network marketing business a little bit slow?” Nearly everyone’s
hand goes up in the air. And then I tell them how I got started.
In 1972, I got started in network marketing. After one year and
10 months, I had no distributors and no retail customers. A leader came to
me and said, “Hey, Big Al, you’re doing really, really bad.”
Great. I needed that encouragement.
The leader continued, “Big Al, if you want to improve your business,
here are five things that you can do.”
I quickly grabbed a pencil and took notes as the leader told me:

• “First, you’ve got to improve your attitude.” (Ouch, that was getting
  pretty personal, but hey, maybe it could use a bit of improvement.)


• “Second, you have to build a strong belief in the business.” (Well,
  that made sense. If I believed stronger, more people would see my
  conviction.)


• “Third, you need to set some goals.” (I am sure you have heard this
  dozens of times, but for me it was a brand-new concept.)


• “Fourth, you need to get motivated, because people are attracted to
  motivated people.” (Sounded like a great strategy to me.)


• “And fifth, be positive. Anyone can be negative, but leaders are posi-
  tive.” (Yes! I would strive to block out all of the negatives and be the
  positive leader that people wanted.)
  Well, here is what happened. I improved my attitude, built a strong be-
  lief in my business, set some goals, got motivated, became more positive...
  and it didn’t work!