same ingredients, and same packaging. You see, Ray Kroc realized a very
important principle in successful business, and that is the power of an eas-
ily and consistently followed system. When a new McDonald’s franchise
owner opens the doors of a new restaurant, you can be assured that the
owner and the employees have been given extensive and specific training on
how to successfully operate that franchise. The key to their success is plug-
ging into and following the proven McDonald’s system. The same holds
true in network marketing. If new enrollees are left to their own devices,
their business is doomed to failure from the very start. However, if those
new team members are given a step-by-step, very clear system to follow,
they are much more likely to experience success from the very beginning.
Always help people realize that they are starting an actual business.
Help them understand that they are not just buying product; they are the
CEO of their own national or worldwide business. Build up the integrity of
the business they are involved in as well as the network marketing industry,
and the vast potential of both their business and this industry. The network
marketing industry has created more millionaires than any other industry, in-
cluding real estate, and has attained a high level of respect as a very viable
and legitimate industry. Additionally, this exciting industry offers individuals
an opportunity to create very formidable businesses with incomes rivaling or
exceeding those of highly paid executives.
There are four initial activities you want a new enrollee to do, and these
should be accomplished either with the help of the person who brought the
enrollee into the business or by a qualified team leader.
ESTABLISH GOALS
The first thing a new enrollee should do is establish goals—the “why” for
building his or her network marketing business. This is an exciting time as
people are encouraged to take all the limitations off of their circumstances
and to actually begin to consider their real potential. Many times, the
process of setting goals and attaching them to dreams and desires can be ab-
solutely explosive. There is a great deal of emotion connected to setting
goals, because we all have dreams of glorious accomplishments and we all
want to create an impressive legacy. These goals cannot be about just money,
although money usually funds a goal. The goal must be a tangible, material
accomplishment, such as college funding for a child, support for a ministry
or charity, a new home, or the financial freedom of being debt free. The more
emotion that is attached to a goal, the stronger the drive is within an individ-
ual to accomplish that goal. You become unswervingly committed to achiev-
ing the goal.
This is also the time when a new enrollee should be encouraged to plug
42 THE ULTIMATE GUIDE TO NETWORK MARKETING