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REFERENCES 351stressing the strategic value that the substance
and timing of this new WTO round—beyond the
significant potential economic effects—have for
international stability and security.... The in-
dustrialized countries, and particularly the U.S.,
told the world that constructive interdependence
(rather than isolationism) and concerted mul-
tilateralism (rather than aggressive unilateral-
ism) are essential components of the answer to
the challenges that became brutally evident on
Sept. 11. It seemed to be the beginning of a coali-
tion, broader than the military one that would
fight decisively against the dangerous polariza-
tion between the haves and have-nots of the
world. This position was reinforced at the U.N.
Financing for Development conference in March.
(Zedillo, 2002)Scandals and corporate bankruptcy uncovered in 2002
within several corporations have completely disintegrated
investors’ faith, as the public found misuse of money,
information, and accounting and business practices.
Lack of integrity and trust abounded in the disclosures
that surrounded the companies’ downfalls. Within the
e-commerce environment, bad news spreads faster and
farther than ever. If financial success is the ultimate goal,
doing things right and partnering with those who do
things right is all that works. In the advertising campaign
developed for AEP, American Electric Power, the banner
reads, “Strength+Agility=Performance,” a perfect ex-
planation of what the right strategic alliance partnerships
in the e-commerce are able to create.GLOSSARY
Alliance An association to further the common inter-
ests of the members.
Acquisition The act of contracting, assuming or acquir-
ing possession of something.
Antitrust Opposing or intended to regulate business
monopolies; usually a legal action brought against par-
ties charged with limiting free competition in the mar-
ketplace.
Application service provider (ASP) A managed appli-
cation/software hosting, usually on the Internet.
Barter To trade by exchanging one commodity for an-
other.
Call centers Provide (usually) 24-hour telephone (and
e-mail) support services providing a company system
backup for customers placing orders; usually providing
a complete solution that allows companies to generate
a presence on the Web to fulfill orders from all over the
world, and staffing customer service personnel.
Charrette A final, intensive effort of a group of experts
to finish a project before a deadline (from the word
“chariot,” as in the speed of wheels).
Commodity A mass-produced, unspecialized, useful
product.
Core competence A primary area of expertise; narrowly
defined fields or tasks at which a company or business
excels; primary areas of specialty.
Customer-centric Focused on or revolves around a cus-
tomer.E-commerce The business of buying and selling goods
and services on the Internet.
Executive time-share To use executives on an as-
needed basis, simultaneous to the use of the same ex-
ecutives by other companies or organizations.
Franchise A license granted to an individual or group
to market a company’s goods or services in a particular
territory.
Golden rule “Whatever you wish that men would do to
you, do so to them” (Christian Bible,Matthew:7.12).
Joint venture A partnership or conglomerate formed of-
ten to share risk or expertise.
Merger The union of two or more commercial interests
or corporations.
Multilateralism Involving or participated in by more
than two nations or parties.
Paradigm shift A shift of complete transformation from
what was to what is and will be. It is a change in think-
ing, a revolution, or a sort of metamorphosis. It is usu-
ally driven by agents of change.
Partnership A legal relationship between two or more
persons contractually associated as joint principals in
a business.
Strategic Of great importance and emphasized within
an integrated whole or to a planned effect.
Strategic partner Person or company you are closely
involved with in some way for a planned effect.
Subcontractor A person or company that does part of a
job that another person or company is responsible for.
Tactical partner One that is calculated, clever, deliber-
ate, planned, political, prudent, shrewd, strategic, or
skillful in planning or maneuvering under pressure to
accomplish a purpose.
Think-tank A consortium of stakeholders and idea peo-
ple who by coming together in a sequestered, specific
time-allotted, environment develop ways to formulate
new plans or solve issues.
Unilateralism Done or undertaken by one person, na-
tion, or party, or relating to or affecting one side of a
subject.
Vendor One that sells.
World Trade Organization (WTO) A rules-based,
member-driven organization—all decisions are made
by the member governments, and the rules are the out-
come of negotiations among members.CROSS REFERENCES
SeeApplication Service Providers (ASPs); Electronic Com-
merce and Electronic Business; Web Hosting.REFERENCES
Asma, G. S. R. (1992). Strategic alliances: Underlying fac-
tors, shifts and implications.ASCI Journal of Manage-
ment, 21p. 5-7.
Boeing (1997, October 13).Boeing, Lockheed Martin join
forces to offer U.S. Army streamlined logistics and up-
grades for Apache(news release). Retrieved from http://
http://www.boeing.com/news/releases/1997/newsrelease
971013o.html
Carnegie, D. (1936).How to win friends and influence
people. New York: Simon & Schuster.