provides users with a familiar focus point when they are scanning, and it
helps to organize the content.
- Density of Text
Density of text refers to the amount of words you place in one area. Density
of content has a major impact on your content՚s readability. Density is
affected by spacing options such as line height, letter spacing and text size.
If you find a balance between all of these so that the content is neither too
compact nor too widely spaced, you will have perfect density that is both
readable and scannable. - Emphasis of Important Elements
Another key factor is emphasis of certain elements within the body content.
This includes highlighting links, bolding important text and showing
quotes. As mentioned, focus points are essential in web typography. By
emphasizing these objects, you provide focus points for the user. These
points and objects help break up monotonous text.
Scannable text is extremely important. By providing these focus points, you
make the body text extremely scannable. Bolding key lines of text
immediately attracts the user՚s eye and is therefore a very important
element in presenting important information. Pictured below is an article
from UXBooth. This article uses bolding and italics to point out important
information in the article.