Virtual Typography

3.1

3

Job:01212 Title: Basics typography (AVA)

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Typography, information and communication: 3.1 Communicative stages

3.2 The perception of time-based information

Posters – Reza Abedini

These posters designed by Reza Abedini (from Iran), show

typographic information written in Farsi. A viewer unfamiliar

with Middle-Eastern languages is bound to get stuck during

the recognition stage of the perception process. Classifying

the information as typographic is impossible without knowing

the typographic origin of the signs used. But even readers

of Iranian origin tend to be puzzled by Abedini’s typographic

creations. One needs to spend extra time searching for the

text within the arrangement of linguistic symbols. Thus the

reading phase is deliberately delayed to allow for a moment

of aesthetic contemplation.

The fi rst poster (above left) illustrates the intertwined names

of Mehran Mohajer (a photographer) and Abedini himself.

This poster was designed to advertise a joint exhibition of

both lecturers.

The second poster (above right) announces a lecture that

Abedini held in front of an audience of 400 designers at his

home in 2003. The dark type in the background refl ects his

large audience. The highlighted type shown slightly off-

centre represents Abedini speaking on stage.

Communicative stages

Job:01212 Title: Basics typography (AVA)

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