Virtual Typography

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Job:01212 Title: Basics typography (AVA)

1st Proof Page:59

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The third poster (above left) was created to advertise a group

drawing exhibition. The words, which are systematically

repeated here, form a pattern that reveals the forenames of

the four exhibitors: Reza, Mehrdad, Karim and Jamshid.

The fi nal poster (above right) features the word ‘Sima’, a

term that can be translated as ‘portrait’, ‘visual’ or ‘image’.

This poster advertised an exhibition that used four digital

projections of designs and photographic images. The visitor

was surrounded by the works on display.

Abedini taught and practised typography in Tehran until

he moved to Amsterdam, Holland, in 2008. But he also has

an academic background in painting. His experience as a

painter may explain to some extent the extraordinary quality

of his typographic compositions. Abedini does not consider

himself an artist, but his art education has allowed him to

develop an unconventional perspective on typographic

compositions. His unique typographic works appear like

typographic sculptures within two dimensions.

Job:01212 Title: Basics typography (AVA)

1st Proof Page:59

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