Virtual Typography

4.3

4

Job:01212 Title: Basics typography (AVA)

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Digital typography: 4.3 New trends in Europe

4.2 Swiss Punk and the Pacifi c Wave 4.4 Technology and beyond

New trends in Europe

By the time computers emerged, modern typography

already had a long-lasting tradition in Europe. As

European designers were more conscious of modernist

principles, the revolution was a little more moderate

in comparison to the new trends in the United States.

Rule books were reviewed rather than rejected.

Questions were raised and discussed, but remained

often unresolved. Interesting developments happened

within the dialectic tension between modernism

and postmodernism, in particular with regard to the

relationship between image and text.

‘Design, of course, is also

a form of expression, but

expression as a by-product of

the process rather than

self-expression as a

goal in itself...’

Simon Johnston

Job:01212 Title: Basics typography (AVA)

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