Relationship Marketing Strategy and implementation

Table 6.2.4

British Airways’ financial performance, 1984–95

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

Group results post privatizationTurnover

(£m)

3263

3756

4257

4838

4937

5224

5566

6602

7177

Change

(%)

3.6

15.1

13.3

13.6

2.0

5.8

6.5

18.6

8.7

Operating profit

(£m)

173

236

336

384

47

344

310

468

618

Change

(%)

–12.6

36.4

42.4

14.3

–87.8

631.9

–9.9

51.0

32.1

Profit before taxation

(£m)

162

228

268

345

1.30

434

185

280

327

Change

(%)

–16.9

40.7

17.5

28.7

–62.3

233.8

–57.4

51.4

16.8

Profit after taxation

(£m)

148

151

175

245

95

395

178

274

250

Change

(%)

–23.3

2.0

15.9

40.0

–61.2

315.8

–54.9

53.9

–8.8

Capital, reserves and convertible capital bonds (£m)

605

633

749

1232

1275

1604

1534

Change

(%)

26.0

4.6

18.3

64.5

3.7

25.5

–4.4

Earnings per share:

Basic

(p)

20.5

21.0

24.3

34.1

13.2

54.6

24.1

30.0

26.2

Change

(%)

–23.5

2.4

15.7

40.3

–61.3

313.6

–55.9

24.5

–12.7

Basic adjusted

(p)

20.5

21.0

24.3

34.1

13.2

35.3

24.1

30.0

29.3

Change

(%)

–23.5

2.4

15.7

40.3

–61.3

167.4

–31.7

24.5

–2.3

Fully diluted adjusted

(p)

• 
  


• 
  

23.3

31.2

13.4

31.0

22.3

27.6

24.5

Change

(%)

• 
  


• 
  


• 
  

33.9

–57.1

131.3

–28.1

23.7

–12.7

Dividends per share

(p)

4.116

6.90

7.75

8.85

8.85

10.18

10.60

11.10

12.4

Change

(%)

n/m

67.6

12.3

14.2

0.0

15.0

4.1

4.7

11.7