Relationship Marketing Strategy and implementation

Group turnover and operating profit by geographical area (£ million)Turnover:

United Kingdom

238

255

285

331

378

453

539

576

536

623

Continental Europe

783

897

979

1085

1231

1169

1286

1374

1528

1615

2734

*

3015

*

The Americas

683

876

1008

982

1175

1374

1619

1615

1645

1709

2029

2185

Africa

167

190

179

185

237

323

356

Africa, Middle East andIndian subcontinent

590

665

757

900

953

Middle East, Far East andAustralasia

600

687

660

662

735

938

1038

Far East and Australasia

782

850

862

939

1024

2471

2905

3111

3245

3756

4257

4838

4937

5224

5566

Discontinued activities

43

38

38

18

Total

2514

2943

3149

3263

3756

4257

4838

4937

5224

5566

6602

7177

Operating profit/(loss):

Europe

97

81

56

56

36

16

3

(10)

20

30

16

2

The Americas

88

131

85

65

131

181

249

123

1/9

87

140

245

Africa

23

27

14

20

37

49

52

Africa, Middle East andIndian subcontinent

13

119

134

209

226

Middle East, Far East andAustralasia

60

55

46

33

32

90

80

Far East and Australasia

41

86

59

103

145

268

294

201

174

236

336

384

167

344

310

468

618

Discontinued activities

(2)

(3)

(1)

Total

268

292

198

173

236

336

384

167

*

344

310

468

618

*UK and Europe combined.Note:

In 1991, exceptional charges of £120 million (comprising costs associated with emplo

yee reductions of £93 million and the write-down to estimated

realizable value of Tristar aircraft surplus to requirements of £27 million) ar

e not allocable by geographical region.