LEADERS ARE PROMOTERSThey must be provoked into action by a clear, compelling, clarion call. For
the purpose to be compelling, it must first of all be clear. It is often very
important and helpful for a leader to reduce his purpose or cause to a clear,
succinct mission statement. Be well assured: “If the purpose is not crystal
clear to the leader, it will be cloudy and confusing to the followers!” As John
Maxwell says: “Educators take something simple and make it complicated.
Communicators take something complicated and make it simple.”^3
Principle:
“Eff ective leadership is based upon a positive,
passionate, persuasive – and persistent – promotion of
the purpose.”The vision and goals of the leader must be precise and concise if they are
to be effectively transmitted to others. Secular advertisers have learned
the importance of this as demonstrated by their simple, catchy slogans
- often set to music – that promote their products. Even young children
learn to recognize the product logos and sing the promotional jingles
at a very early age. The more clear and concise the purpose or mission
statement, the easier it can be transmitted to others.
A good leader must be a positive promoter of the vision in his own heart
and mind. The more positive the promotion of his purpose, the greater
will be the power and persuasion of his leadership.
Principle:
“Th e more precise and positive the promotion, the
more powerful and popular the purpose.”When it comes to promotion, balanced Biblical leaders understand this
principle: “Promotion cannot be separated from possessions.” In other words,
it takes possessions to do promotion. We saw above that the Apostle Paul was
never ashamed to ask for funds for a worthy cause. Effective leaders must
become effective generators of resources. Without resources, leaders cannot
accomplish their goals. It takes goods to reach goals. It requires resources
to achieve results. It is impossible to separate money from ministry. It takes