____ Enterprising Occupations: Directors, Religious Activities and Education
Enterprising–
D
or services in order to persuade customers to purchase
products or utilize services. Learn about competitors’
products and consumers’ interests and concerns in
order to answer questions and provide more com-
plete information. Recommend product or service
improvements to employers. Train demonstrators to
present a company’s products or services. Give tours
of plants where specifi c products are made. Develop
lists of prospective clients from sources such as news-
paper items, company records, local merchants, and
customers. Contact businesses and civic establish-
ments to arrange to exhibit and sell merchandise.
Visit trade shows, stores, community organizations,
and other venues to demonstrate products or ser-
vices and to answer questions from potential cus-
tomers. Write articles and pamphlets about products.
Tr a n spor t, a s semble, a nd d i s a s semble m ater ia l s u se d
in presentations. Instruct customers in alteration of
products. Collect fees or accept donations. Identify
interested and qualifi ed customers in order to pro-
vide them with additional information. Work as part
of a team of demonstrators to accommodate large
crowds. Wear costumes or sign boards and walk in
public to promote merchandise, services, or events.
Provide product information, using lectures, fi lms,
charts, and/or slide shows. Prepare and alter presenta-
tion contents to target specifi c audiences. Keep areas
neat while working and return items to correct loca-
tions following demonstrations. Record and report
demonstration-related information such as the num-
ber of questions asked by the audience and the num-
ber of coupons distributed. Research and investigate
products to be presented to prepare for demonstra-
tions. Sell products being promoted and keep records
of sales. Set up and arrange displays and demonstra-
tion areas to attract the attention of prospective cus-
tomers. Stock shelves with products. Suggest specifi c
product purchases to meet customers’ needs. Provide
product samples, coupons, informational brochures,
and other incentives to persuade people to buy prod-
ucts. Practice demonstrations to ensure that they will
run smoothly.
GOE—Interest Area/Cluster: 14. Retail and Whole-
sale Sales and Service. Work Group: 14.0 4. Persona l
Soliciting. Other Jobs in " is Work Group: Door-
To - D o o r S a l e s Wo r k e r s , N e w s a n d S t r e e t Ve n d o r s ,
and Related Workers; Models; Telemarketers.
Skill: Persuasion.
Education and Training Program: Retailing and
Retail Operations. Related Knowledge/Courses:
Sales and Marketing; Customer and Personal
Service.
Work Env ironment : More often indoors than out-
doors; standing; walking and running; using hands
on objects, tools, or controls.Detectives and Criminal Investigators
See Criminal Investigators and Special Agents (an
Enterprising job), Immigration and Customs Inspectors
(a Conventional job), Police Detectives (an Enterprising
job), and Police Identifi cation and Records Offi cers (a
Conventional job), described separately.Directors, Religious Activities and Education
! Personality Code: ESC
! Education/Training Required: Bachelor’s
degree
! Annual Earnings: $35,370
! Beginning Wage: $19,850
! Earnings Growth Potential: High
! Growth: 19.7%
! Annual Job Openings: 11,463
! Self-Employed: 0.0%
! Part-Time: 25.2%Direct and coordinate activities of their chosen
denominational groups to meet religious needs
of students. Plan, direct, or coordinate church
school programs designed to promote religious
education among church membership. May pro-
vide counseling and guidance relative to marital,
health, fi nancial, and religious problems. Analyze