__________________________________________________Enterprising Occupations: Program Directors

in Arts and Communication. Other Jobs in " is
Work Group: Agents and Business Managers of Art-
ists, Performers, and Athletes; Art Directors; Pro-
ducers and Directors; Program Directors; Public
Relations Managers; Technical Directors/Managers.

Skills: Monitoring; Writing; Management of Finan-
cial Resources; Management of Personnel Resources;
Negotiation; Coordination; Equipment Selection;
Speaking.

Education and Training Programs: Radio and
Te l e v i s i o n ; D r a m a a n d D r a m a t i c s / # eatre Arts, Gen-
eral; Directing and # eatrical Production; # eatre/

eatre Arts Management; Dramatic/# eatre Arts

and Stagecraft, Other; Film/Cinema Studies; Cin-
ematography and Film/Video Production. Related
Knowledge/Courses: Communications and Media;
Fine Arts; Clerical Practices; Sales and Marketing;
Telecommunications; English Language.

Work Environment: Indoors; sitting.

Producers and Directors

See Directors—Stage, Motion Pictures, Television, and

Radio (an Enterprising job), Producers (an Enterprising

job), Program Directors (an Enterprising job), Talent

Directors (an Enterprising job), and Technical Directors/

Managers (an Enterprising job), described separately.

Program Directors

! Personality Code: ECA

! Education/Training Required: Work
experience plus degree
! Annual Earnings: $61,090

! Beginning Wage: $28,980

! Earnings Growth Potential: Very high

! Growth: 11.1%

! Annual Job Openings: 8,992

! Self-Employed: 29.5%

! Part-Time: 9.0%

! e job openings listed here are shared with Directors—

Stage, Motion Pictures, Television, and Radio; Producers;

Talent Directors; and Technical Directors/Managers.

Direct and coordinate activities of personnel

engaged in preparation of radio or television sta-

tion program schedules and programs such as

sports or news. Plan and schedule programming

and event coverage based on broadcast length; time

availability; and other factors such as community

needs, ratings data, and viewer demographics. Moni-

tor and review programming to ensure that schedules

are met, guidelines are adhered to, and performances

are of adequate quality. Direct and coordinate activi-

ties of personnel engaged in broadcast news, sports,

or programming. Check completed program logs for

accuracy and conformance with FCC rules and reg-

ulations and resolve program log inaccuracies. Estab-

lish work schedules and assign work to staff members.

Coordinate activities between departments such as

news and programming. Perform personnel duties

such as hiring staff and evaluating work performance.

Evaluate new and existing programming for suitabil-

ity and to assess the need for changes, using informa-

tion such as audience surveys and feedback. Develop

budgets for programming and broadcasting activities

and monitor expenditures to ensure that they remain

within budgetary limits. Confer with directors and

production staff to discuss issues such as production

and casting problems, budgets, policies, and news

coverage. Select, acquire, and maintain programs,

music, fi lms, and other needed materials and obtain

legal clearances for their use as necessary. Monitor

network transmissions for advisories concerning daily

program schedules, program content, special feeds,

or program changes. Develop promotions for current

programs and specials. Prepare copy and edit tape so

that material is ready for broadcasting. Develop ideas

for programs and features that a station could pro-

duce. Participate in the planning and execution of

fundraising activities. Review information about pro-

grams and schedules to ensure accuracy and provide

such information to local media outlets as necessary.

Read news, read or record public service and promo-

tional announcements, and otherwise participate as a

Enterprising–

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