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third party, Picsearch. The service also started providing its search results to other search engine portals in an effort
to better compete in the market.Windows Live Search
The first public beta of Windows Live Search was unveiled on March 8, 2006, with the final release on September
11, 2006 replacing MSN Search. The new search engine used search tabs that include Web, news, images, music,
desktop, local, and Microsoft Encarta.
In the roll-over from MSN Search to Windows Live Search, Microsoft stopped using Picsearch as their image search
provider and started performing their own image search, fueled by their own internal image search algorithms.[10]Live Search
On March 21, 2007, Microsoft announced that it would separate its search developments from the Windows Live
services family, rebranding the service as Live Search. Live Search was integrated into the Live Search and Ad
Platform headed by Satya Nadella, part of Microsoft's Platform and Systems division. As part of this change, Live
Search was merged with Microsoft adCenter.[11]
A series of reorganisations and consolidations of Microsoft's search offerings were made under the Live Search
branding. On May 23, 2008, Microsoft announced the discontinuation of Live Search Books and Live Search
Academic and integrated all academic and book search results into regular search, and as a result this also included
the closure of Live Search Books Publisher Program. Soon after, Windows Live Expo was discontinued on July 31,- Live Search Macros, a service for users to create their own custom search engines or use macros created by
other users, was also discontinued shortly after. On May 15, 2009, Live Product Upload, a service which allowed
merchants to upload products information onto Live Search Products, was discontinued. The final reorganisation
came as Live Search QnA was rebranded as MSN QnA on February 18, 2009, however, it was subsequently
discontinued on May 21, 2009.[12]
Microsoft recognised that there would be a brand issue as long as the word "Live" remained in the name.[13] As an
effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3,
2009.[14]
Yahoo! search deal
On July 29, 2009, Microsoft and Yahoo! announced that they had made a 10-year deal in which the Yahoo! search
engine would be replaced by Bing. Yahoo! will get to keep 88% of the revenue from all search ad sales on its site for
the first five years of the deal, and have the right to sell adverts on some Microsoft sites. Yahoo! Search will still
maintain its own user interface, but will eventually feature "Powered by Bing™" branding.[15][16] All Yahoo! Search
global customers and partners are expected to be transitioned by early 2012.[17]Market share
Before the launch of Bing, the marketshare of Microsoft web search pages (MSN and Live search) had been small
but steady. By January 2011, Experian Hitwise show that Bing's market share had increased to 12.8% at the expense
of Yahoo and Google. Bing powered searches also continued to have a higher "success rate" compared to Google,
with more users clicking on the resulting links.[18] In the same period, comScore’s “2010 U.S. Digital Year in
Review” report showed that "Bing was the big gainer in year-over-year search activity, picking up 29% more
searches in 2010 than it did in 2009."[19] The Wall Street Journal notes the 1% jump in share "appeared to come at
the expense of rival Google Inc".[20] In February 2011 Bing beat out Yahoo! for the first time ever in terms of search
marketshare. Bing received 4.37% search share while Yahoo! received 3.93% according to StatCounter.[21]