Digital Marketing Handbook

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Bing 212


In March 2011, Bing-powered search accounts for over 30% of US searches, up 5% over February. In the same
period, Google fell 3%.[22]
Counting core searches only, i.e. those where the user has an intent to interact with the search result, Bing achieved a
market share of 14.54% in the second quarter of 2011 in the US.[23][24]
In December of 2011, Bing search queries overtook Yahoo for the first time ever. Bing's share of searches was
15.1% in December 2011, as compared to Yahoo's, which fell to 14.5%. [25]

Features


Interface features



  • • Daily changing of background image. The images are mostly of noteworthy places in the world, though it
    sometimes displays animals, people, and sports. The background image also contains information about the
    element(s) shown in the image.

  • • Video homepage for HTML-5 enabled browsers on occasional events, similar to the daily background images.

  • • Images page shows the main picture from that day and four searches that refers to that image with three preview
    pictures per search term.

  • • Left side navigation pane. Includes navigation and, on results pages, related searches and prior searches.

  • • Right side extended preview which shows a bigger view of the page and gives URLs to links inside of the page.

  • • Sublinks. On certain search results, the search result page also shows section links within the article (this is also
    done on other search engines, including Google)

  • Enhanced view where third party site information can be viewed inside Bing.

  • • On certain sites, search from within the website on the results page.

  • • On certain sites, Bing will display the Customer Service number on the results page.


Media features



  • Video thumbnail Preview where, by hovering over a video thumbnail, the video automatically starts playing

  • Image search with continuous scrolling images results page that has adjustable settings for size, layout, color,
    style and people.[26]

  • • Advanced filters - allow users to refine search results based on properties such as image size, aspect ratio, color or
    black and white, photo or illustration, and facial features recognition

  • • Video search with adjustable setting for length, screen size, resolution and source


Instant answers



  • • Sports. Bing can directly display scores from a specific day, recent scores from a league or scores and statistics on
    teams or players.

  • Finance. When entering a company name or stock symbol and either stock or quote in the search box Bing will
    show direct stock information like a stockchart, price, volume, and p/e ratio[27] in a webslice that users can
    subscribe to.

  • Math calculations (e.g., 2 pi 24).[28] Users can enter math expressions in the search box using a variety of
    math operators and trigonometric functions[29] and Bing will provide a direct calculation of the expression.

  • Advanced computations. Using the WolframAlpha computational engine, Bing can also give results to advanced
    math problems (e.g. lim x/2x as x->2) and other WolframAlpha related queries (e.g. calories in pizza).

  • • Package tracking and tracing. When a user types the name of the shipping company and the tracking number,
    Bing will provide direct tracking information.

  • • Dictionary. When "define", "definition" or "what is" followed by a word is entered in the searchbox Bing will
    show a direct answer from the Encarta dictionary.

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