Digital Marketing Handbook

(ff) #1

Ask.com 225


Ask.com headquarters in Oakland, California

In 2005, the company announced plans to phase out Jeeves. On
February 27, 2006, the character disappeared from Ask.com, and was
stated to be "going in to retirement." The U.K./Ireland edition of the
website, at uk.ask.com [6], prominently brought the character back in
2009.

InterActiveCorp owns a variety of sites including country-specific sites
for UK, Germany, Italy, Japan, the Netherlands, and Spain along with
Ask Kids [7], Teoma (now ExpertRank[8]) and several others (see this
page for a complete list). On June 5, 2007 Ask.com relaunched with a
3D look.[9]

On May 16, 2006, Ask implemented a "Binoculars Site Preview" into
its search results. On search results pages, the "Binoculars" let
searchers capture a sneak peek of the page they could visit with a mouse-over activating screenshot pop-up.[10]

In December 2007, Ask released the AskEraser feature,[11] allowing users to opt-out from tracking of search queries
and IP and cookie values. They also vowed to erase this data after 18 months if the AskEraser option is not set.
HTTP cookies must be enabled for AskEraser to function.[12][13]

On July 4, 2008 InterActiveCorp announced the acquisition of Lexico Publishing Group, which owns
Dictionary.com, Thesaurus.com, and Reference.com.[14][15]
On July 26, 2010, Ask.com released a closed-beta Q&A service. The service was released to the public on July 29,
2010.[16] Ask.com launched its mobile Q&A app for the iPhone in late 2010.[17]

Corporate details


Ask Jeeves, Inc. stock traded on the NASDAQ stock exchange from July 1999 to July 2005, under the ticker symbol
ASKJ. In July 2005, the ASKJ ticker was retired upon the acquisition by InterActiveCorp, valuing ASKJ at
US$1.85 billion.

Ask Sponsored Listings


Ask Sponsored Listings is the search engine marketing tool offered to advertisers to increase the visibility of their
websites (and subsequent businesses, services, and products) by producing more prominent and frequent search
engine listing.

Ask Toolbar


The Ask Toolbar is a web-browser add-on that can appear as an extra bar added to the browser's window and/or
menu. It is often installed during the process of another installation; Ask.com has entered into partnerships with
some software security vendors, whereby they are paid to distribute the toolbar alongside their software.

Marketing and promotion


Information-revolution.org campaign


In early 2007, a number of advertisements appeared on London Underground trains warning commuters that 75% of
all the information on the web flowed through one site (implied to be Google), with a URL for
http://www.information-revolution.org.[18]
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