Digital Marketing Handbook

(ff) #1

Ask.com 226


Advertising


Apostolos Gerasoulis, the co-creator of Ask's Teoma algorithmic search technology, starred in four television
advertisements in 2007, extolling the virtues of Ask.com's usefulness for information relevance.[19] There was a
Jeeves balloon in the 2001 Macy's Thanksgiving Day Parade.

NASCAR sponsorship


On a January 14, 2009, Ask.com became the official sponsor of NASCAR driver Bobby Labonte's No.96 car. Ask
would become the official search engine of NASCAR.[20] Ask.com will be the primary sponsor for the No. 96 for 18
of the first 21 races and has rights to increase this to a total of 29 races this season.[21] The Ask.com car debuted in
the 2009 Bud Shootout where it failed to finish the race but subsequently has come back strong placing as high as
5th in the March 1, 2009 Shelby 427 race at Las Vegas Motor Speedway.[22] Ask.com's foray into NASCAR is the
first instance of its venture into what it calls Super Verticals.[23]

The Simpsons


On January 15th 2012, The Simpsons episode "The D'oh-cial Network" referenced Ask Jeeves as an "Internet
failure" at Lisa Simpson's trial (due to her website called "SpringFace" causing 35 deaths due to citizens of
Springfield being too preoccupied with SpringFace to pay attention to anything else, causing various accidents
around the city).

References
[ 1 ]http:/ / http://www. ask. co. uk/
[ 2 ]"Ask.com Site Info" (http:/ / http://www. alexa. com/ siteinfo/ Ask. com). Alexa Internet.. Retrieved 2012-03-02.
[ 3 ]"Ask Jeeves, Inc. initial public offering prospectus" (http:/ / http://www. sec. gov/ Archives/ edgar/ data/ 1054298/ 0000950149-99-001225. txt)..
Retrieved July 12, 2011.
[ 4 ]Kopytoff, Verne G. (November 9, 2010). "Ask.com Giving Up Search to Return to Q-and-A Service" (http:/ / http://www. nytimes. com/ 2010/ 11/
10/ technology/ internet/ 10ask. html?src=busln). The New York Times..
[ 5 ]"IAC Management" (http:/ / iac. mediaroom. com/ index. php?s=20& item=2491). IAC..
[ 6 ]http:/ / http://www. uk. ask. com
[ 7 ]http:/ / http://www. askkids. com/
[ 8 ]Ask.com Search Technology (http:/ / about. ask. com/ en/ docs/ about/ webmasters. shtml). Retrieved on May 11, 2009.
[ 9 ]Major Relaunch For Ask: Ask3D (http:/ / http://www. techcrunch. com/ 2007/ 06/ 04/ major-relaunch-for-ask-ask3d/ ), Techcrunch, 2007-06-04.
Retrieved on June 5, 2007
[ 10 ]United States Patent Database (http:/ / patft1. uspto. gov/ netacgi/ nph-Parser?Sect1=PTO1& Sect2=HITOFF& d=PALL& p=1& u=/
netahtml/ PTO/ srchnum. htm& r=1& f=G& l=50& s1=7,047,502. PN. & OS=PN/ 7,047,502& RS=PN/ 7,047,502), 2006-06-16. Retrieved on
May 16, 2006
[ 11 ]Ask.com Takes the Lead on Log Retention; Microsoft and Yahoo! Follow (http:/ / http://www. eff. org/ deeplinks/ 2007/ 07/
ask-com-takes-lead-log-retention-microsoft-and-yahoo-follow), eff.org, Retrieved on January 3, 2008
[ 12 ]"Does AskEraser Really Erase?" (http:/ / epic. org/ privacy/ ask/ default. html). Electronic Privacy Information Center.. Retrieved March
10, 2008.
[ 13 ]"Letter to U.S. Federal Trade Commission" (http:/ / http://www. cdt. org/ privacy/ 20080123_FTC_Ask. pdf) (PDF). Center for Democracy and
Technology. January 23, 2008.. Retrieved March 10, 2008.
[ 14 ]Auchard, Eric (July 3, 2008). "Ask.com closes acquisition of Dictionary.com" (http:/ / http://www. reuters. com/ article/ internetNews/
idUSN0337985120080703?feedType=RSS& feedName=internetNews). Reuters..
[ 15 ]"Ask.com closes Dictionary.com deal" (http:/ / news. cnet. com/ 8300-10784_3-7-0. html?keyword=Dictionary. com). CNet. July 4, 2008..
[ 16 ]"Ask.com Q&A Service Drops July 29th" (http:/ / news. softpedia. com/ news/ Ask-com-Q-A-Service-Drops-July-29th-149176. shtml).
Softpedia. July 27, 2010..
[ 17 ]Christian, Zibreg (September 24, 2010). "Ask.com has an iPhone app that lets you ask and get local answers" (http:/ / http://www. geek. com/
articles/ mobile/ ask-com-has-an-iphone-app-that-lets-you-ask-and-get-local-answers-20100924/ ). Geek.com..
[ 18 ]"– Information Revolution" (http:/ / web. archive. org/ web/ 20070313223519/ http:/ / information-revolution. org/ ). Web.archive.org.
March 13, 2007.. Retrieved July 12, 2011.
[ 19 ]"About Ask.com: TV Spots" (http:/ / about. ask. com/ docs/ about/ televisionads. shtml).. Retrieved April 25, 2007.
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