Digital Marketing Handbook

(ff) #1

Yahoo! Search 229


In October 2007, Yahoo! Search was updated with a more modern appearance in line with the redesigned Yahoo!
home page. In addition, Search Assist was added; which provides real-time query suggestions and related concepts
as they are typed.
In July 2008, Yahoo! Search announced the introduction of a new service called "Build Your Own Search Service,"
or BOSS. This service opens the doors for developers to use Yahoo!'s system for indexing information and images
and create their own custom search engine.[5]
In July 2009, Yahoo! signed a deal with Microsoft, the result of which was that Yahoo! Search would be powered by
Bing. This is now in effect.[]

Yahoo! Search blog and announcements


The team at Yahoo! Search frequently blogged about search announcements, features, updates and enhancements.
The Yahoo! Search Blog, as stated provided A look inside the world of search from the people at Yahoo!.[6] This
included index updates named Weather Updates and their Yahoo! Search Assist feature.

Yahoo UK homepage

International presence


Yahoo! Search also provided their search interface in at least 38
international markets and a variety of available languages.[7] Yahoo!
has a presence in Europe, Asia and across the Emerging Markets.

Languages



  • • Arabic •• Greek •• Portuguese

  • • Bulgarian •• Hebrew •• Romanian

  • • Catalan •• Hungarian •• Russian

  • • Chinese (Simplified) •• Icelandic •• Serbian

  • • Chinese (Traditional)•• Indonesian •• Slovak

  • • Croatian •• Italian •• Slovenian

  • • Czech •• Japanese •• Spanish

  • • Danish •• Korean •• Swedish

  • • Dutch •• Latvian •• Tagalog

  • • English •• Lithuanian •• Thai

  • • Estonian •• Malay •• Turkish

  • • Finnish •• Norwegian •• Vietnamese

  • • French •• Persian

  • • German •• Polish

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